Your upgrade starts here.
Your upgrade starts here.
Creatives, founders, leaders, and high performers work with me because I bring a niche hybrid of psychological expertise and real-world experience—catalyzing meaningful change and results that matter.
Dr. Aprilia West | Psychologist, Executive Coach, Consultant, Trainer, Speaker, Published Author, and an Expert in Positive Psychology & Behavior Change
Move from defaulting to designing.
Your life is built in moments of choice. And every choice is shaped by the context of your inner world, aka your psychology.
This means if you don’t own your psychology, your psychology will own you. Old familiar patterns quietly decide for you. Your emotional habits become your leadership style. Your defaults become your future.
In default mode you’re stuck with what you already know. And you’ll keep doing what you already do. You don’t know what you don’t know.
With 20+ years’ experience working with founders, leaders, creatives, and organizations across the Big Five tech companies, the U.S. Congress, the Big Six entertainment companies and policy campaigns, I blend doctoral-level expertise and real world experience to help my clients design and execute meaningful change.
People who work with me develop a stronger sense of purpose, agency, and greater emotional resilience, take more creative risks, communicate with intention, work more sustainably, nurture their relationships and repair ruptures, and have a willingness to do the hard things that matter.
This is where psychology becomes possibility.
“Few are as creative, intuitive, and effective as Dr. West.
She has a rare gift for holding multiple perspectives at once and building trust. That instinct makes her an extremely valuable ally and advisor to organizations that need to connect and communicate across differences, especially when navigating complex or challenging issues.”
– Dan Gerstein, CEO at Gotham Ghostwriters
FOR LEADERS, TEAMS & ORGANIZATIONS
Ways to Work Together
FOR PROFESSIONALS
Evidence-Based Trainings
I offer live and on-demand training grounded in contextual behavioral science and positive psychology for therapists, coaches and healthcare providers worldwide. These programs equip practitioners with evidence-based frameworks and practical tools that elevate their work and improve outcomes with clients.
“Dr. West is an exceptionally skilled trainer, engaging participants in a warm, curious, and playful way.”
– Victoria Lemle Beckner, Ph.D., San Francisco Group for Evidence-Based Psychotherapy, Assistant Clinical Professor, University of California San Francisco
Published Works
WHAT YOU FEEL IS NOT ALL THERE IS
“Compelling and potent.”
– Jane McGonigal, PhD, #1 NYT Bestselling Author of SuperBetter, Reality Is Broken and Imaginable, and Director of Games Research & Development at the Institute for the Future
ACT FOR YOUR BEST LIFE
“A fabulous way to practice living well and with meaning.”
– Robyn D. Walser, PhD, Licensed Clinical Psychologist and Author of Heart of ACT
EMOTION EFFICACY THERAPY
“A ‘must’ for therapists, supervisors, and trainees!”
– Rochelle I. Frank, PhD, Assistant Clinical Professor of Psychology, UC Berkeley
“Dr. West is an extraordinary executive coach and consultant.
She helped us strengthen our workplace communication and culture and also supported us in navigating and diffusing conflict in high-profile, sensitive client situations. I would highly recommend her to any business leader who wants to take themselves and their team to the next level.”
– Dave Steunebrink, President & Owner of Showdown Management